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Our Start and Next Steps
In March of 2016 we developed our first original Terra vegan meat patty and started selling our Terra Burgers out of a small food truck at the weekend farmer’s markets and events in various locations across Tokyo and Yokohama areas. We soon started receiving requests from customers who wanted to buy our meats and cheeses so we decided to start developing products for retail market. In May of this year, we launched our own “Marude Cheese” product and plan to introduce our other alternative meat and cheese products in the coming months.
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The Founder
Ike is originally from Canada from both Japanese and Swiss heritage and has been living in Japan for a total of 20 years. Since a young age he has been a dedicated athlete of many sports – soccer, marathon, triathlon, trail running – and curious health nut. After coming back from a “fasting” retreat in Thailand he started his transition to a plant-based diet. He soon realized the advantages of a plant-based diet but also the hardships that go with it especially as a vegan in Tokyo especially his burgers and pizza! He realized he was not the only one so he decided to fill a need for a casual vegan food that anybody could enjoy. After a few experiments in the kitchen with some unique Japanese ingredients the Terra meat patty was born….to be continued.
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Improving the environment - one burger at a time
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“Animal agriculture is responsible for 18 percent of greenhouse gas emissions, more than the combined exhaust from all transportation.”
*"Livestock's Long Shadow: environmental issues and options". Food and Agriculture Organization of the United Nations. Rome 2006 “Animal Agriculture is responsible for 20%-33% of all fresh water consumption in the world today.” *Mekonnen, Mesfin M. & Hoekstra, Arjen Y. "A Global Assessment of the Water Footprint of Farm Animal Products". Ecosystems (2012) 15: 401-415 “Livestock covers 45% of the earth’s total land. *Thornton, Phillip, et al. "Livestock and climate change". Livestock xchange. International Livestock Research Institute. November 2011 |
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You can find our Terra Foods food truck almost every weekend at some farmer’s market or special events. We serve our flagship burgers, hot dogs and other seasonal snacks. If you’d like to know where we will be at this weekend and our upcoming events please follow us on our Facebook page:
https://www.facebook.com/terraburgers/ |
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COMPANY NAME JBRIDGE Co., Ltd
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